Torti, Sara McKinley. "Enhancing the Amazon Alexa Conversation with Ads: PR/FAQ Exercise." Harvard Business School Supplement 824-149, February 2024.

This Amazon Alexa ad was created to run during the NFL’s Super Bowl, the biggest sporting (and advertising) event of the year in the US, attracting over 100 million viewers across all platforms. It ...

Choosing between Alexa and Google Assistant can be a bit tricky, especially when both offer unique features tailored to ...

The tech giant confirmed to The Verge that it does use voice data from Alexa interactions to inform relevant ads shown on Amazon or other sites where Amazon places ads. "Similar to what you would ...