Amazon Ads is rolling out Brand+, a new offering for advertisers that combines what it estimates are “trillions of signals” from shopping, browsing and streaming across its footprint.

Amazon MX Player is a key part of the online retail giant’s strategy to boost its digital advertising revenue in the country.

Zomato's food delivery service, Blinkit’s quick-commerce unit, District’s live events business, and Hyperpure's kitchen ...

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In a power move that signals its serious play for India’s streaming wars ... a strong understanding of their shopping patterns, an advantage that only Amazon MX Player can provide,” said ...

The setup also allows Amazon to pull more profit from “retail media” (ads you see in stores or while shopping online) even when the shopping isn’t happening on its site, and could give it ac ...

Amazon is set to acquire Bengaluru-based fintech firm Axio, enabling the e-commerce giant to expand credit-based offerings to its customers in India. Information about the deal size and shareholding ...

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Indian consumers are struggling with restrictive return policies and persistent issues of counterfeit goods in online shopping, according to a study by LocalCircles. The survey revealed that Amazon ...

Axio is the second startup Amazon has acquired in India in the past year — it bought on-demand video streaming service MX Player in June. The tech giant has deployed more than $10 billion in the ...

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