For the record, Amazon first announced in September 2023 that ads would be coming to Prime Video. Even if you don’t upgrade ...

Amazon released a new AI product in its demand-side platform focused on connected TV advertisers, helping them target brand ...

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and ...

Amazon.com is increasing its advertising on billionaire Elon Musk's social media platform X, the Wall Street Journal reported ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Amazon has increased its ad spending on Elon Musk's X platform in a reversal from its previous decision to remove ads over ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

The company, which has also discussed testing ads on the platform, previously pulled its dollars from the site in 2023 after ...

Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, ...

Prime Video to focus on live sports to reach profitability by 2025. This strategic move aligns with CEO Andy Jassy's vision.