For the record, Amazon first announced in September 2023 that ads would be coming to Prime Video. Even if you don’t upgrade ...

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and ...

Amazon released a new AI product in its demand-side platform focused on connected TV advertisers, helping them target brand ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, ...

Moving forward, Amazon DSP’s Brand+ – “an industry-first AI-driven optimization capability” – is available for “all advertisers”.The announcement:Amazon Ads today announced that Brand+ in the Amazon ...

Google's open-source marketing mix modeling product, Meridian, is now available for all advertisers and tech companies.

Why Amazon Prime Video’s Ads Make Me Want To Literally Pull My Hair ... (And now the same thing is happening with costs on streamers like YouTube TV.) Meanwhile we got more channels we didn ...

In general, finalists displayed a huge range of innovative strategies to overcome their challenges such as full-funnel video ad campaigns, multi-channel approaches combining Amazon DSP and Streaming ...

Chris Bodkin, US head of agency development Bodkin is an NBCUniversal veteran, and ad buyers say that he has been integral in making Amazon Fire TV one of the most attractive ad-supported ...

Today, that advertising business is no longer simply a way to drive product sales on Amazon. It fuels its investments in other areas, like its quest for TV ad budgets, and burgeoning grocery store ...