Apple boasts a strong brand, exceptional financial metrics, and prudent capital allocation, but current valuation is too high ...

But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

Apple's iPad lineup clearly follows a "good, better, best" pricing strategy, but consumers consistently reach for either the ...

Chinese tech giant Xiaomi surpassed Apple to become the worlds second largest smartphone brand in August, Counterpoint Research, another firm that follows the smartphone market, reported in September.

Doubts emerged in the tech community following a sharp critique of Apple from prominent analyst John Gruber in his blog post titled, "Something Is Rotten in the State of Cupertino". In the blog ...

The delay significantly impacts Apple's broader AI strategy, Apple Intelligence. The company initially planned to include these features in iOS 18.5 but now aims to roll them out with iOS 19.

A key Apple subcontractor in China said the Trump administration’s new tariffs are unlikely to affect its business thanks to ongoing efforts to diversify its customer base and manufacturing ...

Apple wants to keep all of its new subscribers who joined TV+ for Severance. And as part of doing that, its current HBO-inspired content strategy is about to be put to the test. Historically ...

Jon Gieselman will oversee "product and the Xfinity brand strategy across connectivity, wireless and entertainment as well as ...