The recent changes from Asda come after the retailer launched a trial of electronic shelf labels at a branch in Manchester. The supermarket chain also changed its logo in May last year.

In January 2024, Asda became the first UK supermarket to price match both Aldi and Lidl across hundreds of everyday items. As a result of lowering prices, the retailer claimed customers would save ...

Asda has become the first UK supermarket to trial a new digital scratchcard dispenser, marking the first significant change to how scratchcards are purchased in three decades. The new technology has ...

Allan Leighton has relaunched Asda’s search for a new chief executive, as the supermarket’s new chairman attempts to stamp his authority on the business. The retail veteran is kickstarting the ...

Tens of thousands of Asda store workers have moved a step closer to securing payouts after a key employment tribunal ruling found that most retail staff are doing jobs of "equal value to higher ...

Asda has ended its Aldi and Lidl price match scheme, just 12 months after it launched. The supermarket’s boss Allan Leighton has ordered the move to help fund a major investment in EDLP price cuts as ...

QUESTIONS for police can be asked at a special pop-up event outside a supermarket. Community officers will be in the car park at Dunbar’s Asda store today, from noon to 2pm. Members of the public are ...

An Asda delivery driver knew exactly what to do when an elderly man didn't answer his door. Joe, who works at the Westbrook store in Warrington, knew something was wrong when 81-year-old customer ...

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Asda has positioned their huge cookie, similar to a Millie's cookie, but they stress the more wallet-friendly aspect of their product for those seeking to pick up a small romantic token.