Club sports apparel Bookstore merchandise and store visual identity Events related to athletics programming (e.g., pregame celebrations, etc.) Recreation Center athletic venues (e.g., logo under the ...

The trend continued for over 50 years until athletics programs began to embrace ... UCLA used nothing but script for its logo until 1964, when it introduced the bear as a secondary mark.

with "Sacramento" written beneath in script. (Observant readers will note that, despite the homage to their host, the A's are not officially calling themselves the Sacramento Athletics.) ...