Described as valuing experiences over material possessions, millennials—those born roughly between 1981 ... told Newsweek. "They'll keep seeking out authentic, immersive travel that connects them with ...

They’re all the rage on Instagram, where those eager to prove they’ve indulged in an authentic eating experience post images of their latest “discoveries.” Yet as fond as I am of the ...

In this episode of Aloha Authentic, host Kamaka Pili partners with the Hawaiian Music Perpetuation Society to take viewers on ...

Discover how brands can capitalize on TikTok’s “Q5” to inspire, reduce ad costs, and drive bookings with family and ...

“Not only do we curate vetted, certified sustainable travel options and work with local partners to craft culturally authentic, conservation-focused experiences that have a net positive impact ...

Though Authentic’s next president is from outside its ranks and the industry, founder and CEO Jamie Salter plans to capitalize on Maddox's industry-spanning experience. Maddox's experience is ...

The latest Virtuoso 2025 Luxe Report unveils the evolving desires of luxury travellers, revealing a significant shift towards transformative and authentic travel experiences. As we embrace 2025 ...

A new report highlights the changing perceptions of travel media and marketing, exploring how luxury and lifestyle hotel brands can succeed in attracting a dynamically diverse cohort of luxury ...

Actively immersing yourself in a foreign culture and becoming a participant instead of an observer is a powerful way to travel ... These four properties offer authentic experiences sure to ...

Feb. 5, 2025 — Physicists measured how readily a current of electron pairs flows through 'magic-angle' graphene, a major step toward understanding how this unusual ...