Kicking off the keynote lineup at the TV Kids Festival today, Josh Silverman, executive VP and chief franchise officer at Mattel, talked about what is driving the toy giant’s IP content strategy.
Award season is well and truly underway, and Barbie continues to dominate the headlines. If you’ve yet to see the film or want to return to Barbie Land, you’ll be pleased to know the movie ...
She’s a Barbie girl. Aaliyah has joined the hallowed halls of legendary singers immortalized in Barbie form by doll maker Mattel. The collectible Barbie, which celebrates the artist’s enduring ...
The Princess of R&B's Barbie is available for purchase on the Mattel Shop SGranitz/WireImage; Mattel Inc. Aaliyah's impact on the world of music is "One in a Million." Now, that legacy is being ...
As a girl, Aaliyah dreamed of musical stardom — and used her Barbie dolls to act them out. “The dolls would be singing and they’d be performing. Sometimes I’d try to get in on it ...
More than twenty years after her untimely passing, the Princess of R&B continues to hold a sturdy stake in the culture. In collaboration with Aaliyah's brother Rashad Haughton, Mattel is releasing ...
Aaliyah is now a Barbie girl. The late Detroit R&B singer, who died in 2001 at the age of 22, has been immortalized in Barbie form. Toymaker Mattel introduced the Aaliyah Barbie Thursday ...