Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

WARC, Cannes Lions and 42courses have combined to produce an online learning course in the basics of marketing strategy. Special offer: WARC subscribers get 20% off this course – just use the code ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers know, this space is rapidly evolving.

Here are some key digital marketing basics that every millennial entrepreneur should know to foster growth and achieve success. Social media platforms are essential for engaging with customers ...