Market segmentation is the fancy marketer's term ... categories that fail to account for all the complexities of human behaviour. This should be taken into account when segmentation exercises ...

Market segmentation as practiced today is usually based on a multitude of variables, identifying a large number of segments. The marketer then selects a bullseye segment that is seen to offer the most ...

We are no longer constrained by the eight to ten factors that classically have formed the basis of a cluster analysis in attitudinal segmentation. It is now possible to draw on all aspects of the ...

In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make ...

Segmentation is a very essential part of the ... of your target prescribers but on their actual individual patterns of behaviour among other very critical assessment criteria.

Drawing from a broad spectrum of social, biological, health, and physical science disciplines, Nature Human Behaviour publishes research of outstanding significance into any aspect of individual ...

She has 15+ years of experience as a financial writer and technical analyst. Market segmentation is the process of dividing a broad market into smaller groups with shared characteristics to market ...

Business stakeholders are always looking for innovative ways to better understand customer behaviour in the current, data-driven marketing landscape. Unsupervised machine learning, which allows ...