Bira beer's parent company B9 Beverages Ltd has taken a huge financial hit of ₹80 crore, all because of a simple name change in India. The firm recently changed its name from 'B9 Beverages ...

B9 Beverages, maker of Bira 91, has seen losses rise by 68% in FY24 due to an Rs 80 crore inventory write-off and a name change-related sales suspension.

What’s in a name? For B9 Beverages, the parent company of Bira Beer, apparently ₹80 crore in losses. Bira 91, India’s popular craft beer brand, faced a massive financial setback after a corporate name ...

Name-related issues can disrupt brand equity, delay operations, and create legal troubles, making rebranding a complex and risky process for businesses. B9 Beverages, which owns Bira beer, lost its ...

B9 Beverages has received tax notices for more than ₹26 crore from the Maharashtra government at a time when the maker of the popular Bira beer brand is struggling to make payments to its ...

The Maharashtra Value Added Tax (MVAT) department has directed all distributors of Bira beer to redirect any pending payments to tax authorities instead of the brand’s parent company, B9 Beverages, ...

Sagar Malik Updated : Feb 17, 2025, 03:10 PM IST Changing names can mean a lot of different things. But for B9 Beverages – the maker of the Bira 91 beer – it meant a direct loss of Rs 80 crore and a ...

B9 Beverages Private Ltd, the owner of Bira beer, recently dropped the word ‘Private’ from its name to change the name to ‘B9 Beverages Ltd’, ahead of its IPO planning for 2026. The name change had to ...