Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

A day after the Chiefs and Eagles clinched the AFC and NFC championships, sending them to New Orleans for Super Bowl LIX, St.

While NFL fans have anxiously waited all season to see a championship matchup develop, one aspect of Super Bowl Sunday already is set: the Budweiser Clydesdales will make commercial magic as they ...

While we wait for the Chiefs and Eagles to take the field, there are some things that we can start looking at for the Super Bowl -- commercials. In recent years, companies have begun teasing and ...

head of marketing at Budweiser USA, told Marketing Daily. On Friday, the brand dropped a 15-second teaser of the upcoming ad. It begins with a shot of two full-grown Clydesdales hitched up and ...