TOKYO -- Japanese advertising agency Dentsu is building up its marketing business by embracing generative AI -- a technology ...

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

The review highlights their ability to streamline content management, enhance customer engagement, and optimize advertising performance. As businesses continue to invest in digital marketing, these t ...

Explore the top digital marketing trends with AI, PPC advertising, short-form videos, voice search technology and hyper-personalised strategies. Whether you are launching a new business or already ...

The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too ...

The team at Marketing Maven Consulting has an “extremely fun” profession, business founder and CEO Rachel Mawhirter told ...

To market products in an era where the buyer is not human, marketing teams may need to start thinking from the agent’s ...

The shift towards online platforms has made it imperative for small enterprises to adapt quickly to keep pace with larger ...

Imagine a world in which the data can be predicted long before a customer even gets a chance to behave that way, a world in ...

For example, what are your business goals? Do you want to lift your brand presence within a target customer base? And if so, by how much? Or, do you want to take a holistic approach with some winning ...

However, advertising game apps require a whole other skill set, increasing the need for mobile gaming marketing companies. By creating innovative marketing campaigns for your app, game marketing ...

AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...