The AdExchanger Commerce Media Newsletter often gets into the weeds on how retail media and programmatic ecommerce works. Sometimes, though, the category needs a macro-level perspective. That’s why ...

Rayport, Jeffrey F., Avani Patel, Samantha Lin, and Ariel Yang. "Shopify: The Conquest for Chinese E-Commerce." Harvard Business School Case 821-081, February 2021. (Revised April 2024.) ...

I write about Asia's economic, trade and policy matters. One of the more common questions I encounter in China e-commerce is how to model the success of a product in the market. Will my product ...

Shoppers in China are no longer simply catching up with their overseas counterparts when it comes to ecommerce: in many ways, they are setting new standards and demanding unique solutions from brands.

In English and Chinese it read, “We accept Alipay.” It was a reminder that e-commerce in China is no longer just about how great brands break into the Chinese market. It’s also about an ...

Other Chinese e-commerce sites, including Alibaba Group Holding’s Taobao, PDD Holdings’ Pinduoduo and Chinese wholesale marketplace Dhgate, remained on the latest list, along with Baidu’s ...

Xiaohongshu, sometimes compared to Instagram, has long been one of China's most important marketing tools. It has made several ecommerce pushes over the past decade without much success.

Alibaba has agreed to sell its entire stake in China’s largest hypermarket operator at a steep discount, as it sharpens its focus on core ecommerce operations amid intensifying competition.