Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and ...

( NewsNation) — Casandra “Cassie” Ventura, ex-girlfriend of Sean “Diddy” Combs, will be testifying in his upcoming sex ...

Diageo is forming a joint venture with California-based investment firm Main Street Advisors that will market the Cîroc vodka and Lobos 1707 Tequila brands moving forward. Under the deal, for which ...

Diageo (NYSE:DEO) is being viewed favorably by analysts after announcing the formation of a strategic joint venture with Main ...

Diageo has traded the rights to its Cîroc vodka brand in North America for a majority share of LeBron James’ Lobos 1707 ...

U.K. spirits maker Diageo formed a joint venture with Main Street Advisors to grow Ciroc Ultra-Premium Vodka in North America and Lobos 1707 Tequila worldwide.

Diageo has swapped a majority share of Cîroc vodka, one of the brands at the centre of a legal dispute with rap mogul Sean Combs, for a tequila brand backed by basketball star LeBron James.

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The drinks giant ...

Diageo ( NYSE: DEO) might have finally found a solution for its struggling Ciroc vodka brand through an equity swap with ...

Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James.

Vodka is the star ingredient in many cocktails, but many probably don't know these interesting facts about the popular liquor ...