In a world where consumers increasingly expect brands to take a stand on social and political issues, Coca-Cola's Global Chief Marketing Officer, Manuel "Manolo" Arroyo, recently declared that the ...

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Coca-Cola is planning a wider rollout for a successful virtual reality headset ... VR/AR will become significant advertising vehicles as installed bases grow to tens and eventually hundreds of ...

Vanilla and Cherry Vanilla — the last of which debuted in 2020. In a statement shared with the Associated Press in February, ...

This was in exchange for speaking about The Coca-Cola Company's Content 2020 manifesto that sets out the creative mandates we have developed in response to our "Liquid and Linked" marketing agenda.