Nothing beats seeing your name on a can of Coke says new campaign. Clearly hasn't heard about the bagged variety.

After 2020, Coca-Cola has seen a rather steady upward trend ... Sure, that may be because Warren can’t help but give them free advertising every chance he gets, but it also has to do with ...

This event report outlines how brands can successfully fuse brand activation and promotions with advertising, drawing on examples from the Coca-Cola Co. in the US. Today's marketing environment is ...

Amid the outbreak of the Covid-19 pandemic, the Coca-Cola brand was taken off-air and its advertising budget redirected to relief efforts. Since then Coca-Cola European Partners (CCEP) has supported ...