Make sure to acknowledge and reward outstanding service to encourage more of the same. Brand differentiation matters. In today's highly competitive business world, standing out from the competition ...
Deshpandé, Rohit, Amir Grinstein, and Elie Ofek. "Strategic Orientations in a Competitive Context: The Role of Strategic Orientation Differentiation." Marketing Letters 23, no. 3 (September 2012): 629 ...
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