The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

“The marketing content mix for pharma is evolving and pharma marketers are eager to find ways to produce more content, quickly, while reducing inefficiencies and generating savings,” explains ...

Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming ...

Join us live with Michael Johnson, Sr. Strategist at Resolve, as he walks you through actionable techniques that deliver real ...

Unlike art thatʼs created for the sake of it, content is designed to achieve a goal. Content marketing is not just about producing articles, social media posts, or videos—itʼs about crafting ...

Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can ...

Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry ...

New offering born from Stagwell (STGW) agency HUNTER brings a technology-powered, human-centered approach NEW YORK, April 23, 2025 /PRNewswire/ -- HUNTER, a leading Stagwell (NASDAQ: STGW) ...

Brands are finding the podcast space an avenue to cut through the clutter of traditional advertising, say stakeholders ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

As side hustles have become essential to supplement income and build financial security, here are four strategies to six ...