The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...

Join us live with Michael Johnson, Sr. Strategist at Resolve, as he walks you through actionable techniques that deliver real ...

Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming ...

Pop quiz: is that result worth the effort you put into it? There's no way of knowing, yet. You need content marketing metrics: customer acquisition costs, marketing spend, lifetime value, and more; ...

“The marketing content mix for pharma is evolving and pharma marketers are eager to find ways to produce more content, quickly, while reducing inefficiencies and generating savings,” explains ...

Discover how content marketing helps build trust, boost credibility, and turn your brand into a go-to authority in your industry, just by marketing. Your customers scroll past 6,000+ marketing ...

Unlike art thatʼs created for the sake of it, content is designed to achieve a goal. Content marketing is not just about producing articles, social media posts, or videos—itʼs about crafting ...

TikTok now reaches almost 2 billion monthly active users, completely changing the digital marketing playbook for businesses.

The future of content marketing in 2025 isn't more content, but better content, powered by storytelling, data, AI, and rigorous measurement. This year, content marketing investments reached €9.8 ...

Phew, that was a whirlwind tour of how videos can amplify your marketing! As you can see, the possibilities are damn near endless when you tap into this medium's power. Related: Guide to B2B Website ...

Content marketing is one of the most ways for businesses to connect with their audience, build trust, and drive engagement. P Pulse Mix Follow Businesses today are constantly looking for ways to ...