Melissa Houston covers financial issues that affect women in business. Creating a business plan is a critical first step for any entrepreneur. Knowing how to start a business plan will help you ...

The first step in small business risk management is figuring out what risks the business might face. Risks come in many forms ...

Here's how to create an effective marketing plan for your business. A focused marketing plan sets two goals. The first is to ...

In this new world powered by technology, a business needs to have a defined and detailed digital marketing strategy in place ...

NEXT shares 11 financial planning tasks for small business owners to help them get the most out of the next calendar year.

To ensure your business makes smart, data-driven decisions right from the start, you’ll need to create a market research plan. Below is a step-by-step guide to help you get started. Step 1. Conduct a ...

Take the time to do the necessary research and create a comprehensive plan that highlights your business's strengths and potential. Investing the effort upfront will undoubtedly pay off in the ...

Here are three ways these small-business owners have experimented ... and the tool outlined a launch plan she could follow, including creating a prelaunch landing page and developing a drip ...