That's far more powerful than slapping some fresh logos around. For instance, Netflix prizes subscriber growth and satisfaction over narrow packaging sales. This upholds their brand promise of ...

10 luxury brand logos have mastered it. They've become more than marks on products—they're cultural touchstones, over decades and continents. Logos are stories we tell ourselves. The best ones?

The digital marketplace is saturated, and every day new platforms, products, and protocols fight for attention.

Kering’s pricing power is strong, resulting in gross margins at the higher end of the peer range (mid-70% reported and in the 80% range, channel-adjusted). Absolute pricing of Gucci’s handbags is in ...

Created in tech labs, many AI brands risk drowning in visual monotony. How can AI identities become as groundbreaking as ...

Adam Ferrier rightly notes AI is upending creative production models, but this doesn't diminish the importance of "the work." ...

Businesses need to come up with creative ways to stand out and leave a lasting impression on customers in today’s market. One ...

Milwaukee-based artist Ike Wynter was tapped by the NFL to create all 32 team logos out of reclaimed wood for the 2025 Draft in Green Bay. His pieces will line the player walkway on draft night—an ...

Learn how to craft a memorable business name with these expert tips, designed to drive growth, build trust, and ensure ...

Officials announced early last month they are beginning the process of a brand refresh to ensure marketing and communication ...

Tavern's chief creative officer discusses Modern Heritage design and his essential reading for young creatives.