For additional information, refer to the Stellantis CSR Report. It’s why we say “Every customer counts. Every journey matters.” How are we getting there? We are reshaping the entire customer ...

From funnel performance to promotion effectiveness, from checkout completion rates to loyalty engagement, merchants can track ...

Cookies Crumbled: A Customer Data Strategy for the No-Tracking Era ...

Customer journey mapping is a visual representation of the steps a customer takes to complete a specific action, such as signing up for a product trial or subscribing to a newsletter. Turn prospects ...

Jeweller Michael Hill is unveiling new immersive store concepts in Toronto and Vancouver, part of a Canadian expansion ...

Success relies not only on the quality of a product but also on the seamlessness of the customer journey. Embracing the concept of the “180-degree flip”—viewing your business through the ...

By implementing this four-phase approach to training, sales team leaders can ensure employees are always ready to deliver ...

The future of CX is one in which AI will guide you through your customer journey, bringing you to easier decisions and making the entire CX far more productive and efficient for all. Dave Rennyson ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...