A customer journey is the end-to-end experience a customer has with your brand or business. When you create a successful customer journey, you’re able to reduce costs, increase revenue, and establish ...

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About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

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Customer journey mapping is another helpful approach towards gaining insights into consumer behaviour patterns. This involves visualising step-by-step processes followed by buyers when dealing with ...

Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.

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The data entry agent in Power Apps and Dynamics 365 model-driven apps makes filling out forms quicker and easier by reducing tedious manual data entry. A study with information workers showed that AI ...