Industry experts at a panel discussion explored the evolving role of out-of-home (OOH) media in India, stressing the need for ...
The Australian internet advertising market grew by 11.1 per cent to $16.4 billion in spend for 2024, according to the IAB ...
The years-long road that led to last week’s “SNL50” events was more than a complex programming campaign for NBCUniversal. It ...
With the theme "Digital Renaissance: Innovating for Tomorrow's Consumer," the summit emphasised the urgency for brands to adapt to the demands of Gen Z and Gen Alpha through hyper-personalization, ...
Amazon reports Q4 2024 revenue of $187.8B (+10% YoY), driven by ad growth (+18%) & record third-party sales (61%).
The hotel distribution landscape is undergoing a seismic shift, one that promises to redefine how properties connect with ...
Adobe Real-Time CDP Collaboration delivers a secure environment for advertisers and publishers to jointly discover, activate and measure high-value audiences through consent-driven first-party data ...
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
Evolving trade and environmental regulations and updated labor laws reshape how home furnishings products are designed, manufactured and delivered.
More dollars are flowing through the Amazon ads machine. Plus, are advertisers coming back to X out of fear of the Trump administration?
Cai Xuefei, a liquor industry expert, forecasted the year 2025 will be a pivotal year for deep structural adjustments. He said that rational development has become an industry consensus, with factors, ...
Adalytics rocked the ad world with a scathing report on industry brand safety, leading to backlash against monitoring tools like DoubleVerify and IAS.
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