The digital world did little to change this ... pass through as they move from awareness to post-sale. A customer journey map works much like the map you’d use to navigate any type of journey.

A complete program of digital experiences—for every step of the customer journey—is the most effective means of getting there. But it can only happen by design, not by accident. "The digital customer ...

Clearly understanding customer’s needs, and then making efforts to always prioritise customer requirements Create a customised map to help ... Through evaluating digital attribution in near ...