Susan Theder is the chief marketing and experience officer at FMG Suite.

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

OpenAI chief Sam Altman on Friday said his high-profile artificial intelligence company is "on the wrong side of history" ...

AI Chatbots: Virtual assistants are powered to offer instant support, guide users toward making purchases, and answer queries ...

In a world saturated with digital content, experiential marketing will continue to be a powerful tool for brands to create ...

In a marketplace flooded with choices, failing to hold your audience’s interest means leaving revenue on the table. Customer engagement is all about building ...

Building a unique clothing brand is exciting, but standing out in a market with competition requires a strong digital ...

Shake Shack has brought in three new executives. And the New York-based chain said CMO Jay Livingston has announced plans to leave the company in March to pursue new opportunities. Livingston, who has ...

The Communications department oversees baseball media relations, broadcasting, business pr, publications, photography, and Alumni relations for the Texas Rangers Baseball Club. Participants in the ...

Avoca Main Street, Inc. and AHSTW Community School District have partnered to create an exciting new opportunity for students ...

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...