Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Contains ten (10) 15-piece stick packs of EXTRA Gum Peppermint Sugarfree Chewing Gum A crisp, refreshing flavor that lasts Never run out with 10 packs of long-lasting, refreshing flavor Share ...

“Quiet your mind mouth with Extra Gum,” one ad concludes ... Mars says the time is right to invest in its gum portfolio as sales naturally pick back up after the pandemic.

However, there was no guarantee of how significant that growth would be. Extra needed to get people thinking and talking about gum again, specifically, Extra Gum. Data indicated that the pandemic had ...

Extra was the #1 gum brand from 1990-2004 on the strength of its "long-lasting flavor" positioning. As "long-lasting" became a category ante, Extra steadily declined. In response, we launched new ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...