PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you think about Rare Beauty, its liquid blush probably comes to mind. Now, there's also a contour version of the ...

In an effort to emulate Hailey Bieber's voluminous lips, a PEOPLE staffer tried out Rhode's new Peptide Lip Shape to see if ...

According to the runways, green eyeshadow, blue lips, and dramatic smokey eyes are the hottest makeup trends to look out for.

Pimple patches work—absorbing oil, reducing redness, and helping breakouts heal faster. Just stick one on and let it work for ...

When makeup designer Mike Marino signed on to do the prosthetics for A Different Man, he was taken in by the story’s ability ...

Available in 11 shades to suit all skin tones, we put the new launch to the test amongst our beauty team to grab the honest ...

Our editors tested 18 popular sheet masks on a range of skin types and face shapes to find the best ones worth your money.

Black dermatologists make up just 3% of all dermatologists nationwide. More diversity in the field makes a difference not ...

ScubaLab tests eight new frameless single-lens scuba masks in a head-to-head evaluation. Check out the which masks came out ...

Diane Kendal and Guido Palau have been the architects of Khaite beauty for the past few seasons. “Great designers always have ...

The Dallas Cowboys may not be playing in the 2025 Super Bowl on Sunday, February 9, but the Dallas Cowboys Cheerleaders take ...