So color pretty much everyone surprised when, the day after the latest tariffs went into effect, Ford rolled out a splashy marketing push declaring it's opening discounted employee pricing up to all customers,

The "From America, For America" campaign that offers what is known as "A Plan" pricing is expected to run through June 2.

Ford is offering employee pricing to customers, a 60-day move an executive says the automaker is undertaking to provide stability during “a moment of uncertainty.”