Risks include potential rebranding failure and economic slowdown, but The Gap could benefit from consumers seeking affordable options during economic downturns. Improved sales, gross margins ...

Gap has been killing it as of late with its rebrand. Its pieces are reminiscent of classic ’90s silhouettes and include things like 100% cotton sweaters, coastal barn jackets and classic denim.

People have big thoughts on a small update. See how Walmart's logo changed, then form your own opinion on this controversial ...