A temple to the gods of molded plastic and parental bankruptcy, Toys 'R' Us is Charles Lazarus’s glittering gift to sugar-rushed children and their exhausted guardians. With Geoffrey the Giraffe ...

We’ve seen video games, dolls, and other toys all as live-action movies recently. Some, like Minecraft and Barbie, to tremendous success. So we suppose it was only a matter of time before ...

If the upcoming movies based on Lego, Matchbox, and other childhood toys weren’t enough for you, next up is… a Toys ‘R’ Us movie ... t hurt they had Geoffrey the Giraffe as a mascot ...

The short — which depicts a young Charles Lazarus, founder of Toys ‘R’ Us and creator of Geoffrey the Giraffe, dreaming of a magical place that will change toy stores forever — was the ...

all under the watchful gaze of Geoffrey the Giraffe. Story Kitchen co-founders Dmitri M. Johnson and Mike Goldberg seem to be leaning heavily into that sentiment, “Toys ‘R’ Us is a cultural touchstone ...

According to a report from Variety, a film is in development about the iconic toy store chain Toys ‘R’ Us. Developing this new film is production company Story Kitchen. Apparently, the script ...

Story Kitchen and Toys“R”Us Studios, the entertainment production arm of the global toy brand, have teamed up to develop a live-action film. “Toys’R’Us is a cultural touchstone that ...

“Toys’R’Us is a cultural touchstone that continues impacting the child in all of us today,” said Story Kitchen co-founders Dmitri M. Johnson & Mike Goldberg, announcing the project. “As ...