“Women need clothes that enable their busy lives,” says Bahnsen, who pitched the concept of a smart, whimsical waterproof to ...

These logos have permeated our cultural consciousness ... While Glossier had developed a cult following among young millennials with its girly branding, the new minimalist logo helped attract a ...

While traditionally cosmetic logos embraced a very feminine, cursive look, many modern makeup brands (Fenty Beauty, Milk Makeup, etc.) now opt for androgynous, gender-neutral aesthetics using ...

Never put the OU logo in a unique shape. Determined by the width of the right arm of the U. All logos and wordmarks for the University of Oklahoma also have an established safe zone. This zone ...