In 2024, marketing agencies faced challenges never before seen in the online marketing sphere. Both Google’s search ranking factors and consumer buying behaviors changed significantly throughout the ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

Bandai Namco Entertainment Inc. is celebrating ten years of service within Dragon Ball Z Dokkan Battle, offering plenty of goodies up for grabs to thank loyal fans for their love and support all these ...

Federal prosecutors on Wednesday asked a judge to dismiss their case against a former Nebraska congressman charged with lying ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Investing.com -- Google (NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM).

Nicole Shanahan, the former running mate to Robert F. Kennedy Jr., threatened to primary senators if they dared to vote ...

The governor’s complaints on Fox News, podcasts and social media appeared to do little to sway members in his direction.