Data segments leave a lot to be desired, and the solutions put in place to fix them are complicated. Campaign talks to ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable ...

Benchmade was probably the big winner for knife releases this week, but there were also significant drops from CRKT, Vosteed, ...

FAST and AVOD are struggling to fill inventory and CPMs are sagging in much of the CTV world. Is programmatic the problem or the solution? Is brand or direct advertising better equipped to turn the ...

With Demand-Side Platforms (DSPs), RTB AdNetworks connect the supply of a publisher with advertisers' demands. This sophisticated automation guarantees and enhances performance in media trading; ...

Unlock IPL's advertising potential by mastering attention metrics. Engage fans with contextually relevant ads to boost brand ...

At Streaming Media Connect 2025 I moderated a session called 'FAST Forward' with panelists from A+E, Fremantle, Plex, and Revry. We looked at how FAST platforms and providers can better serve their ...

In today's digital world, smartphones have become an important part of our lives and the social media apps present in them ...

Purpose-driven social media app WeAre8 is closing its local operations in Australia. Instead, marketing will be run from ...

According to industry experts, the scale and engagement of successive cricketing events allow brands to drive impact across ...

CEO Rajeev Goel dishes on data fees, how sell-side curation differs from buy-side curation and how publishers can control ...

This guide will help pinpoint the right audience, explain why ads sometimes miss the mark, and provide smarter targeting ...