Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.
The story of Intellivision is long and takes a number of turns, which you can read all about in the book Intellivision: How a Videogame System Battled Atari and Almost Bankrupted Barbie from The MIT ...
The former KFC marketing whiz is leading one of the hottest restaurant chains on the planet in Chili's, an old-school sit-down eatery that was born in 1975. Its long claim to fame has been saucy ribs, ...
Due to its significant market share and high gross margins in a structurally growing industry, ResMed has posted an average return on invested capital, or ROIC, of 20% over the last decade. We ...