The global marketing value of social media influencers stood at $21.1 billion in 2023, illustrating just how powerful influencers are in today’s media environment. Of course, influencers don’t gain ...
With the continued rise in the use of influencers ... of social media, we at Distinctive BAT, a brand asset research consultancy, are frequently asked about the benefits and drawbacks of using ...
The story of Belle Gibson, ex-wellness influencer and convicted fraudster, is only the tip of the iceberg of content creators ...
The de-influencing movement is a social media ... influencers aren’t always transparent when giving product reviews because they’re often paid to say certain things. So, trust yourself to ...
Leung also highlighted that outside factors could influence ... social media could also worsen self-esteem and mental well-being. Ultimately, Leung’s advice is to be introspective. “Ask ...