Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

This study focuses on the organizational structures of a number of advertising agencies that have undertaken the move toward integrated communications. The article delineates and provides ... we were ...

All students complete their studies with a capstone where students work to create an integrated marketing communication plan for a real-world client for corporate or non-profit organizations. In ...

plan strategy and practical considerations Understand, implement and execute public relations tactical materials and advertising concepts in a variety of traditional and digital media, and as part of ...