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Through polished videos posted on YouTube and other social media platforms, Cody Winn of Clermont County had smooth-talking sales pitches.

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Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Let’s look at the general picture of what kind of app marketing activities marketers need to allocate and spend their budget on. On the following graph you can see a big picture of what an app ...