The controversial Jaguar Type 00 electric vehicle has been spotted for the first time on the road since the rebrand of the ...

Autocar India has just learnt that the backlash hasn’t been ... The decision to entrust the rebranding to Accenture Interactive, which had acquired Jaguar Land Rover’s in-house creative ...

Jaguar Land Rover (JLR) has revealed its pre-tax profit reversed by more than £100m during its latest quarter despite a rise ...

Jaguar's recent rebranding campaign ... While the concept drew attention for its audacious styling, the backlash over the branding choices suggests a disconnect between the company’s ambitions ...

Jaguar’s bold rebrand late last year spurred significant consternation from automotive media and the public alike, but it’s now been revealed that the manufacturer’s overhaul also blindsided ...

At The Drum’s Predictions event, CMOs at The AA, Currys, Unilever and Lipton Teas shared the challenges of marketing a heritage brand.

British marque Jaguar made waves in late 2024 when it launched a rebranding campaign ahead of its electric-only, more upmarket push.

In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...

Jag's big rebrand has been in development ... But the radical break from Jaguar's traditional image provoked a fierce backlash, with critics accusing the firm of trampling on its British heritage.

The company that went about the rebrand was Accenture Interactive, an outside consulting company that bought out Spark44, the company that used to work closely with Jaguar's internal teams for its ...