In an audacious rebrand, Jaguar unveils the Type 00 in Miami, an electric concept car that upholds the British automotive ...

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

Jaguar Land Rover (JLR) has revealed its pre-tax profit reversed by more than £100m during its latest quarter despite a rise ...

Research suggests diverse teams struggle to create ‘practical and workable solutions’, as businesses roll back inclusive ...

This approach prompted backlash online, with figures like Elon Musk questioning Jaguar’s priorities, asking, “Do you sell cars?” The rebrand has been described by Jaguar as a bold and imaginative ...

In 2022, Coca-Cola pledged to make 25% of its packaging reusable by 2030, but it now appears to have quietly removed the promise from its website. As Grist reported, the company set a target of ...

Jaguar's recent rebranding campaign ... While the concept drew attention for its audacious styling, the backlash over the branding choices suggests a disconnect between the company’s ambitions ...

A Philadelphia Eagles fan’s former employers spoke out against some of the reaction the company received over the man’s incident with a pair of Green Bay Packers fans over the weekend ...

'Troubling': Inspector general fired by Trump has warning for Americans ...

British marque Jaguar made waves in late 2024 when it launched a rebranding campaign ahead of its electric-only, more upmarket push.

The initial rebrand to "Microsoft 365" was dumb by itself, but yesterday, the firm notorious for terrible branding decisions predictably decided to double down.