Jaguar's new logo and promotional campaign have sparked considerable controversy in recent days. To say the least, the changes have not been well-received by the public. An independent graphic ...

The Jaguar rebrand has remained controversial since ... While this massive pivot initially caused a lot of backlash from the car community, it seems that some have come around to the Jaguar ...

Jaguar tried to rebrand itself as an electric-first disruptor ... into progressive branding are now backing off, spooked by the backlash. But even being apolitical isn’t the answer.

The most notable example has to be Jaguar, whose airy new look seemed ... sales might inspire marketing execs to embark on a full rebrand, there is another way. "A brand refresh and a rebrand ...

It was necessary to rebrand and Jaguar was “absolutely committed to the big leap” it needed to take, according to managing director Rawdon Glover. Speaking at Advertising Week Europe today (2 April), ...

My fear is not that Jaguar’s rebrand has ripped up, thrown away and destroyed a legacy, but that the strategic decision to bet the house on electric is not only mistimed, but borderline reckless ...

describing publicly for the first time how she navigated the backlash to Jaguar’s divisive rebrand last year. “It was one of those times that, when you go through something challenging ...

Jaguar’s rebrand isn’t the problem, its new cars will be' Jaguar’s biggest challenge isn’t the fallout from its new brand marketing, but that it’s entering a market that’s showing very ...