However, Jaitly cautions. “Although the gamchha is appearing in some fashion brands, we must be careful not to harm the livelihoods of the original weavers by shifting the market away from them ...

Jaya Jaitly calls a gamchha the “Swiss Army knife” of fabrics because it has around 25 known uses. “It is everywhere, yet no one notices it. Neither an exotic Kanjeevaram, nor a feted ...