3月4日，“麦当劳（MCD.N）变成了没有情绪的中年人”登上热搜。有博主发图比较2009年和2025年的门店装饰变化，前者装修风格活泼可爱，后者则色调黯淡，最有辨识度的仅有“M”标志。对此，麦当劳官微发文称，“我情绪挺好的呀”。 与肯德基“营销暗战” 麦当劳1990年10月进入中国市场，迄今已34年有余。事实上，麦当劳近期动作频频。

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