Burnett's EFFIE-winning campaign for Kellogg's Pop-Tarts employed a large white Himalayan Yeti telling tweens how to enjoy their favorite hot breakfast food in a brand new way--frozen. The grunting ...

are certainly older than Pop-Tarts, that's not to say that they're the oldest products the company produces. Kellogg's first product was Corn Flakes cereal, a recipe that was developed in 1898 and ...

Have you ever put butter on Pop-Tarts? Some love it, some love to hate it, but everyone has an opinion the first time they hear about it. In fact, there's nearly one tweet every hour about it, plus ...

Dry breakfast cereal has always been marketing-driven. In the 1930s, Mickey Mouse was recruited to endorse Post products; Cap’n Crunch was ... In the 1950s, Kellogg’s began inserting tiny ...