ARPU offers companies a reliable, month-over-month cash flow metric that aligns with a customer’s very first month.

LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability.

VMPL Bangalore Karnataka [India] February 6 Higros is revolutionizing the marketing and growth services for consumer-facing ...

Consumer analytics are the bedrock of any successful marketing strategy. However, transforming your data into actionable insights can be a huge drain on your te ...

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

By setting a budget and sticking to it, you can ensure that you’re not overspending on advertising and that you’re getting the most out of your marketing efforts. Be sure to track your spending and ...