LTV.ai raised a $5.2 million Series A to send AI-driven emails and text messages. See its pitch deck.

Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth ...

A higher LTV:CAC indicates that customers generate more revenue than their acquisition cost, while a lower ratio could signal inefficiency or unprofitable marketing. LTV (customer lifetime value ...

All marketers know that certain clients bring more revenue over time than others, but very few really build their marketing campaigns around the lifetime value (LTV) of their prospects. Those who ...

By measuring LTV in relation to customer acquisition cost (CAC), you can measure the investment required to earn a new customer—including the cost of sales and marketing. This article will help you ...

For too long, businesses have been obsessed with the wrong numbers. They chase Customer Acquisition Cost (CAC) like it’s the ...

Bos emphasized balancing LTV and CPA to drive profitability, while Voncken noted early positive signs from new product additions and marketing strategies. Analysts expressed concern over sustained ...