Rather, long-term revenue is the product of subscribers and time. All marketers know that certain clients bring more revenue over time than others, but very few really build their marketing campaigns ...

For too long, businesses have been obsessed with the wrong numbers. They chase Customer Acquisition Cost (CAC) like it’s the ...

By measuring LTV in relation to customer acquisition cost (CAC), you can measure the investment required to earn a new customer—including the cost of sales and marketing. This article will help you ...

A higher LTV:CAC indicates that customers generate more revenue than their acquisition cost, while a lower ratio could signal inefficiency or unprofitable marketing. LTV (customer lifetime value ...

LTV has a tactical, implementation bias rather than a strategic one ... When should a seed stage startup recruit its first sales professional and what hiring criteria should they use? The first ...