However, the category has experienced a slowdown in growth. New Delhi: Lifebuoy, one of the top-selling soap brands in India that is worth more than ₹2,000 crore in sales, is getting a makeover.

Keeping the humour alive is Lifebuoy Indonesia's latest campaign, 'Get Possessed by Freshness'. The ad taps into the country's deep-rooted love for horror, blending supernatural themes with an intense ...